Google Vehicle Ads
Just like any type of shopping, car buyers are turning to the web to find their next car. Right now, 89% of car buyers are researching their new vehicle online and that’s why it is so important for dealerships to put the right information right in front of them.
Introducing Google Vehicle Ads – a new ad format on Google Search that shows nearby new and used cars for sale. Real-time dealer inventory is boosted to the top of Google’s search results page when customers are searching for new and used vehicles!
How Does Google Vehicle Ads Work?
If someone searches for a 2020 SUV, they’ll see several vehicle options they can either purchase nearby or get delivered – along with pictures and inventory information such as:
Make & Model
Location & Dealership Name
Once a shopper selects a car, the ad directs them right to a dealership’s vehicle description page (VDP) on the dealership website where the customer can fill out a lead form or get your dealership’s contact information. Gotcha!
It is a very valuable product which Digital Diagnosis Marketing COO Khalida Cook predicts will be “the hottest and highest conversion product since Paid Search started for vehicles in the mid 2000’s.”
The Google Vehicle Ads offering is the latest tool from Digital Diagnosis Marketing to help our automotive clients reach shoppers to drive faster vehicle sales.