Finding the Hot Spot
In the age of job search engines and recruitment websites, finding good job candidates can be a challenge… how do you set your business apart from the rest? By combining a strong visual element with targeted advertising, Digital Diagnosis Marketing helped one Michigan-based business do just that.
Our strategy was to reach good prospects outside traditional recruitment channels, opting instead to serve ads to potential candidates in the places where they are already spending time. This meant paid Facebook and Instagram ads, combined with display ads targeted near each of their locations.
For the ad imagery, we worked with the business to utilize photos taken at their actual locations for their ads— we knew that seeing real, happy faces would create much more of a genuine connection than stock art ever could.
Our campaign began on the 10th of the month and its effect was felt immediately. Traffic to their careers page spiked that month and remained high, resulting in average daily traffic that was 840% of its previous number. In just three weeks, there were 4,654 pageviews and a 30 second increase in average time on page. Heat mapping of the data showed that the traffic spikes coincided with our campaigns geography—exactly as we'd intended.
By the next month, the campaign had worked so well that we ran similar campaigns for three new locations that needed employees.