Chief Marketing Officer
After 4 years with the U.S. Army, Taylor began his career in advertising as a Digital Media Planner heading up Google & Bing paid search advertising efforts for all Ford & Lincoln Motor Company properties in Detroit. There, he helped rewrite the playbook for Ford dealerships across the country when it came to digital ad spend.
He later took his Google & Bing paid search knowledge to national retailer, Carhartt, to help manage media and eCommerce against other popular workwear brands. In an e-commerce environment, he excelled by bringing in large returns on paid search campaigns. Focusing on the importance of how users land on the correct pages to convert to a sale is one thing he is very adamant about. A lover of e-commerce shopping himself, he found it very easy to get people what they needed fast, especially on a mobile platform.
He loves the art of the bid and the research that goes behind it to gain new customers.
Taylor graduated from Eastern Michigan University with a B.B.A. in Management, and loves MMA, a good pair of shoes, and true crime books.
FUN FACTS ABOUT TAYLOR
Detroit Red Wings
Dunkin Donuts Coffee
Microsoft Surface Pro
"Courage is being scared to death... and saddling up anyway." - John Wayne